Identity Package
Designed the new business card suite to feature a large, bold application of Workday Sans, establishing immediate brand recognition through typographic hierarchy rather than ornamentation.
Strategically utilized the Workday Dub as a standalone hero element on the card reinforcing our logo symbol as a singular brand mark.
Developed a comprehensive stationery suite—including corporate letterheads, envelopes, notecards, and email signatures—integrating the new logo and typeface into a cohesive system for daily internal and external communication.
Defined the official Pantone values for the rebrand to guarantee color consistency across all substrates. Led the print testing phase with external vendors, personally selecting premium cardstocks to ensure the tactile experience matched the brand’s quality standards.