Global Brand Advertising
Serves as the primary steward of the Workday visual identity for Out-of-Home (OOH), translating our human-centric brand into large-scale formats.
Directed and reviewed all Out-of-Home (OOH) visuals for high-visibility campaigns, ensuring every billboard, transit placement, and digital display adhered to brand standards and maintained visual consistency.
Partnered closely with external advertising agencies to co-develop comprehensive guidelines, defining the visual and tonal guardrails that ensure a unified brand voice across diverse global markets.
Engineered and distributed a suite of flexible design templates, empowering both agency partners and internal creative teams to execute high-volume global campaigns efficiently without compromising creative integrity.